A Spark Page is what we call the highly curated and personalized webpage you create within Illumineto Spark to share information with your prospect. Think of a Spark Page as a single "sales campaign" you customized for the unique needs of a particular prospect. Remember, a Spark Page is a "living" place. Meaning, unlike a single email Spark Pages can be constantly updated to reflect the latest information you wish to share with your prospect so they can make a well informed purchase decision.
When you create a Spark Page, you can have Spark send a professionally formatted email containing all of the information you prepared on your Spark Page with links back to any content you added to the page itself. Here is a video overview so you can see exactly what we mean.