Not really. That's like saying a skateboard will do the same thing as a car. Sure, they both have four wheels and can get your somewhere, but that's about where the similarities end. Illumineto Spark employs a very powerful machine learning, artificial intelligence "recommendation engine" to quickly help you identify the very best content to share with a prospect. Ask Outlook to do that. But it doesn't stop there. Once content is identified, Spark helps you quickly curate this information into a "Spark Page" which you can use to share this information. I guess this is the similarity to email. But here is another significant distinction -- Spark Pages are "living" places and never become stagnant. Just like your sales process evolves with your prospect, so does your Spark Page. You can constantly update it and share new information with your prospect. This makes it very easy to have all information in one place. Easy for you and very easy for your prospect. And of course, you get real-time notification each time the information is viewed, downloaded or shared with others. Ask Outlook to do that too.